PAY YOUR TUITION: BRAND REFRESH
Brief Synopsis: Tasked with developing a higher education FinTech startup in to a household name. Established a consistent brand identity, developed a deliberate messaging strategy, and presented implementation of these recommendations to client.
THE ASK
Support future growth by developing a plan for the startup to share their company values and goals with their students.
THE SITUATION
Pay Your Tuition connects banks to students by providing micro loans at affordable rates through a unique solution. Pay Tuition is dedicated to decreasing the debt burden by assisting students with financial struggles. She discussed with us how she began her business and throughout her proposal we saw deep passion.
THE OPPORTUNITY
Pay Your Tuition is a company that’s so much more than a loan provider. Instead, PYT pushes toward lowering the student debt while guiding and supporting their students.
THE INSIGHT
From the start, we knew this Stacie’s passion had to be integrated into the very fabric of Pay Your Tuition. We began our research by discussing with Stacie her mission, vision, and purpose behind the company. This allowed us to solidify the mission and use it going forward in research.
THE STATEGY
Show how PYT Funds has a deep passion for their students and their efforts in lowering the tuition debt burden.
THE RECCOMENDATION: CHASE YOUR AMBITION CAMPAIGN
Our team recommended tangible ways to implement the purpose and mission of Pay Your Tuition.
Brand Style Guide:
PYT Funds lacked brand identity as well. Therefore, we developed a style guide to allow all publications, marketing materials, and digital media to be consistent throughout.
Website Redesign
With the development of a new website we could share PYT Funds' values as soon as a student hit the homepage.
Adding an additional tab for the Banks, intentionally directed the more professional visitors to the necessary resources.
Guerilla Marketing
As a team, we wanted to explore creative and fun ways to reach college students. The fun branded bean bag would be placed in financial aid offices for waiting students.
